Coral launches free bet promotion around the Derby

LONDON - Coral is launching a promotional push linking up the Derby horse race with the England football team's game against Kazakhstan.

Coral: Derby and England tie in
Coral: Derby and England tie in

Coral is offering a free scorecast bet on the football match to anyone who bets £10 or more on the Derby. Both events cover the weekend starting June 5.

The campaign, which was created by Dialogue, will run in Coral's 1,600 stores. The creative work, mainly consisting of in-store communications, contains both a racing and football theme.

The aim is to drive footfall and encourage customers who only bet on the bigger races to return.

Coral is following on the heels of in similar way by offering free bets to people betting on the FA Cup.

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