The in-store campaign, created by Billington Cartmell, offers the opportunity to win one of four VIP trips to European football matches. The campaign launches this weekend and runs for four weeks.
To win punters are requested to guess the scores of six top flight matches from which a winner will be chosen each week.
The football drive, follows recent activity by William Hill to support its football proposition in Scotland. In October it launched “Wanna bet…” which aimed to get fans to contribute thoughts on the game they are about to watch.
A key element of the push was the “Banter Booth” where fans are invited to voice their opinions. In return brand ambassadors will hand them free bets and football coupons for use in their local William Hill.
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