CondeNet signs advertising deal with LG

LONDON - CondeNet International, the digital arm of magazine publisher Conde Nast, has signed a seven figure pan-European commercial deal across its Vogue.com and GQ.com websites, with LG Electronics.

The fashion driven creative includes LG's sponsorship of at the London, Milan and Paris Fashion Weeks, as well as an LG microsite, which will go live in October.

All promotional activity will link users to the microsite, which includes Vogue.com and GQ.com editorial, featuring "the finer things in life", such as expert guides to the must-have fashion and accessories for autumn/winter, travel destinations and the latest gadgets and cars.

In addition, CondeNet is creating an LG branded video that will sit on all the Vogue.com sites, featuring a selection of the best catwalk footage for spring/summer 2008 from the London, Paris and Milan shows, presented by Vogue TV's Louise Roe.

Kelly Lees, senior account manager for CondeNet International, said: "We're thrilled to be working with LG on a project of this scale.

"It's incredible to conceive of working on a project that will be seen over nine sites across Europe, and to have such a forward-thinking client who allows us the opportunity to showcase their campaign in such a creative fashion."

The online initiative is part of LG's European campaign to market the new Design Art TV series and the "pause n' play" freeview playback series of televisions.

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