More than 2m copies of the Glamour-sized booklet, 'Discover Andalucia', will be in Vogue, Glamour, Easy Living, GQ, Conde Nast Traveller, Brides, House & Garden, The World of Interiors, Vanity Fair and Tatler.
Simon Kippin and Chris Hughes, the publishing directors of Glamour and Easy Living, negotiated the deal with Conde Nast's sales consultants Alex Riha & Associates. It was booked through Media Planning Group in Madrid.
According to Kippin: "This is one of the biggest single pieces of business ever created in Conde Nast and is unique in its scope."
Conde Nast Traveller created the booklet and the company's magazines will also support a Spanish tourism event in London in September. Sixteen of Spain's regions will be showcased at the Regent Street Festival 2006 on Sunday September 3, with the street closed to traffic.
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