Coca-Cola sponsors Saturday premieres on Sky Movies

LONDON - Coca-Cola GB is promoting Coke and Diet Coke with a three-month sponsorship package on Sky Movies every Saturday night around its Saturday Premiere slot.

During the sponsorship deal's duration, Sky Movies will show films including 'Ocean's Eleven', 'Bend it Like Beckham', 'Black Hawk Down' and 'Star Wars: Attack of the Clones'.

The deal, which pushes its 1.25-litre share-size bottles of Coke and Diet Coke, gives the brands 15-second bumpers around the film, as well as five-second introductions to all on-air promotions for the Saturday Premiere.

The deal aims to encourage viewers to drink Coke and Diet Coke while they are at home watching the films.

Julia Goldin, marketing director at Coca-Cola GB, said: "For us, this sponsorship is a great way of talking to consumers as they watch their favourite movies -- and showing them how a share-size Coke or Diet Coke could help make the perfect Saturday night in."

The deal was negotiated by Jonathan Lewis, sponsorship manager at Sky Media, and Chris Bullingham at Vizeum.

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