The Mars-owned confectionery brand recently signed up as the sponsor of new movies shown on Tuesday nights on Sky Movies Premier. The new deal, a first for Sky Movies, will see Maltesers tailor its sponsorship message and add it to the rolling feature on one of the interactive service's eight screens.
Viewers who click through to the service can choose from eight screens showing trailers for films on Sky Movies, whose channels include Sky Movies Max and Sky Movies Cinema.
The deal involving the interactive screen will run for a year. It was brokered by media agency Zenith Media.
_1.jpg)
.jpg)
