The service is independent of any mobile operator or manufacturer, and works with most Java-supported handsets. It delivers the top 10 stories in world news, and users only pay one SMS fee to request the service and their normal operator GPRS tariffs to use it.
Xerox branding appears as the service starts, on the home page and on pages across the service.
Kevin Razvi, head of CNN advertising sales, said: "We wanted to send a signal with this ground-breaking deal that CNN is open to a whole raft of opportunities with advertisers, and continues to innovate with both proven and brand new advertising solutions."
Mitch Lazar, vice-president wireless for Turner Broadcasting International, said that, with Xerox facilitating the service to make it free to consumers, everyone benefited -- with the reach of CNN's content increased, Xerox receiving unique branding and recognition and the consumer getting a service of real value.
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