Haviland, who spent eight years with The Walt Disney Company, joins the London office of CNN in October with a brief to develop marketing solutions that support the brand's editorial and commercial business.
In particular, he will develop ongoing plans for a US Presidential election coverage marketing campaign and expand CNN's portfolio of business partnerships, which to date include the London Business School and World MBA Tour.
Claudia Coles, head of marketing and PR for EMEA, said: "We are very much looking forward to tapping into Mark's solid understanding of international brand management essentials, and in particular his expertise in affiliate and internet marketing."
Haviland, who will work with the seven members of the marketing team based in London, Paris, Berlin and Sweden, will report directly to Coles.
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