Created in-house, with media planning and buying handled by MPG, the first execution uses the strapline "Stimulus TV" and will run in the International Herald Tribune, Wall Street Journal Europe and in Newsweek, The Banker and Spear's Wealth Management Survey.
The print ads feature CNBC's on-screen "ticker" and are jointly branded CNBC and CNBC.com.
Digital ads will also be included in the mix, with activity on Eurosport's website.
Charlotte Blenkinsop, vice-president of marketing and communications, EMEA, at CNBC, said the broadcaster's access to opinion formers and decision-makers puts the channel in a "unique position to speak to those responsible for getting economies back on track".
In EMEA, CNBC claims to be the only real-time, pan-regional business and financial news network dedicated to chief executives, senior corporate executives, the financial services industry and investors.
The channel is available in approximately 110 million homes, 1,400 banks and financial institutions and hotels.
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