The research claims that 73% of financial management professionals tune into CNN each month, ahead of CNBC (53%), Bloomberg (45%) and the BBC (45%).
GCMS surveyed executives across Europe, Middle East, Africa, Asia-Pacific, Latin America and North America.
Among the senior management of banks and financial institutions, CNN also ranks top, with 72% tuning in on a monthly basis, beating Bloomberg (55%), CNBC (53%) and the BBC (53%).
Across online, Bloomberg.com proved more popular than CNN.com and CNNMoney.com combined (24%), Reuters.com (23%), FT.com (22%) and WSJ.com (20%).
The GCMS survey provides data on TV viewing, website usage and readership among chief finance officer and senior financial decision makers in the world's largest organisations, and among top managers of financial institutions, commercial and investment banks.
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