The company believes the outdoor push will play an important role in bringing contemporary art to a wider audience and supporting artists at grass roots level. The marketing campaign will also be rolled out on other formats.
As part of its role as a Saatchi Gallery patron, Clear Channel has donated time on its digital 48-sheet network to promote Saatchi Online, which allows artists to show their work to an international audience and sell it without commission.
Clear Channel said its support of Saatchi Online means it is effectively sponsoring more than 120,000 artists to sell work direct and saving collectors the normal 50% dealer commission.
Pip Hainsworth, marketing director of Clear Channel, said the company has a long association with art and design which dates back to the inception of Clear Channel's own Student Design Awards 21 years ago.
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