The campaign will run across Clear Channel’s new HD sites as well as the company’s digital 48-sheets in central London.
Clear Channel said it chose the best 250 locations from its 1,200 96-sheet sites in the UK to launch the new technology, which it claims bridges the gap between paper and paste poster sites and its premium 96-sheets.
Clear Channel said the three main advantages of the new HD posters were the quality of the display, the posting quality and the speed of posting.
The new posters have the same resolution of back-lit vinyl and are posted using Velcro strips, which Clear Channel said guarantees a flat presentation across the surface of the panel.
JCDecaux launched its HD billboards in September 2007, after announcing it was going to switch all its 10,000 paper and paste sites to biodegradable posters. So far, 250 of 900 96-sheets (HD 400s) and 1,500 of 9,000 48-sheets (HD 200s) have become HD.
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