The move comes following an independent validation of CD's distribution capability, carried out by Stopcheck, and means that by using just one supplier the firm will be saving management time and money.
CD's first task will be to distribute a 12-page catalogue that promotes in-store offers and new store openings. This will be followed by the first national door-drop campaign for 2005, which will roll out this month.
Matalan will now use CD's own dedicated Royal Mail team to manage its relationship with the national postal service and use CDSolus when Royal Mail bookings are limited.
CDSolus will ensure the client's message is the centre of attention by delivering the door drop item on its own, direct to the target market. The firm says that with no distraction or competition, the service offers 100% impact and even allow delivery on a specific date or day of the week.
Charles Nielsen, managing director of CD, said: "This is an excellent example of how clients who prefer 100% door-drop coverage can receive a better value service by mixing CD's facilities with those of Royal Mail, yet still contain the management under one roof."
CD claims it is unique in the door-to-door industry because it operates across all door-drop disciplines, supported by the latest online data systems and targeting techniques.
CDNewshare offers 75% national coverage, delivering the client's message alongside the local free newspaper in just three days and making it one of the fastest ways to reach the market.
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