±±¾©Èü³µpk10

Today's consumer is not only more demanding and more cynical, but is also constantly flooded with advertising and brand messages in quantities that they find impossible to digest.

At Circular Distributors (CD), however, we work with successful brands that are going from strength to strength against these odds. They recognise how CD and the door-drop medium can provide imaginative, innovative marketing solutions to achieve that crucial stand-out they are looking for.

CD launched the UK's first distribution campaign more than 50 years ago, delivering free samples of soap powder all over the country. Today we are still out there, delivering more than two billion samples, leaflets and brochures for major brands and retailers, nationwide, every year.

Outwardly little seems to have changed, but behind the scenes there have been huge advances. CD is now part of TPG, the name behind the Royal Dutch Post Office, delivery experts TNT and TPG POST UK, which is one of the first companies to win a full licence in the UK to deliver addressed mail.

Only CD offers the entire range of door-drop services and, supported by the latest online data systems and sophisticated targeting techniques, CD is still number one at getting your message home.

Targeting results

CD has the largest dedicated planning department in the business, to help you get the maximum response at the best rates from your campaign.

If you want to reach a more select market, we can define it by postcode sectors, or even down to groups of just 700 households using our unique CDMicrotargeting system.

We can target your market by geography, ISBA regions, store catchment areas, drive times and local radio or press coverage areas. We can also target and deliver to specific addresses, eliminating waste completely.

We can now offer New MOSAIC online. Based on the most recent 2001 Census data, it combines greater accuracy and recency to give clients improved results. Financial MOSAIC, Chorus and other geodemographic systems, also help us find out more about your market. By using Target Group Index (TGI), Tesco Clubcard data and CD Nielsen Targeter, we can find out exactly who buys what and how often.

There are a variety of bespoke services that we can also provide, using customer and response modelling to define target market and areas even more precisely than standard geodemographics, such as store-by-store spend analysis for retailers.

Proving our point

Door-drops is one of the few media where you can actually measure the number of impacts achieved accurately, so it's easy to evaluate every campaign. We have a unique full-time field management infrastructure, with more than 5000 trained adult distributors and 140 full-time area managers and assistants, who carry out extensive random back-checks. This is complemented by a telephone bureau, which carries out distribution validation and basic market research.

At your service

We offer the entire range of distribution services for flyers, leaflets, brochures, catalogues and samples, designed to meet every need and budget.

CDSolus and CDShareplan ensure reliable and cost-effective distribution in fact, CD is the only national distributor in the UK to recruit, train and manage its own dedicated adult distribution teams.

CDNewshare is the high-speed, three-day distribution with local free newspapers. Shared with Safeway, it is a new media opportunity giving you exclusive access to a national two-day distribution to three million homes in the catchment areas of Safeway stores.

CD also plans and books distributions with the Royal Mail to up to 26 million UK addresses - taking away the administrative hassle and adding value via targeting, transport and reporting services.

CD - the total solution

With 50 years' experience in the UK and a range of highly sophisticated services, we are the UK's leading door-drop company. Whatever your market, wherever they live, we can get you closer to them - and get you noticed.