The drive draws on the fact that both are originally from the Danish capital Copenhagen.
The ads aim to capture the attention of stylish, young, urban beer drinkers, and get them to think of the lager as a stylish brand, like Christensen.
Recently, the Danish model appeared in a controversial ad for Walkers Crisps, alongside Gary Lineker.
In the ad, Lineker is shown stealing a packet of Walkers Crisps from the basket of a bicycle, which has been left standing in a sunflower field. Christensen then emerges through the sunflowers, as if in a dream with a soft focus background around her, and punches Lineker on the nose.
The Independent Television Commission received 52 complaints from the public objecting to the use of violence in the film. Many claimed that had the ad showed a man punching a woman, it would never have been shown on TV, while others were concerned that children would emulate the ad.
The watchdog did not uphold the complaints, however, because it felt that the use of the two famous personalities and the way the ad was shot gave the ad a feeling of fantasy, and distanced the ad from everyday violence.
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