Gary Lineker is back as the 'Mr Nasty' character in Walkers Crisps' pounds 5m campaign for its'Moneybags' instant-win promotion. Moneybags involves pounds 750,000 in prizes, among them real pounds 5 and pounds 20 notes sealed in blue sachets inside packets of crisps. In the latest TV commercial by Abbott Mead Vickers BDDO, which breaks this week, Lineker is seen breaking in to the Walkers Crisps factory in Leicester and then falling into the production line as he is distracted by the sight of thousands of notes. A child later finds Lineker's crisped ear inside a sachet. Media is by MediaVest.
Gary Lineker back as Walkers Crisps' 'Mr Nasty'
Gary Lineker is back as the 'Mr Nasty' character in Walkers Crisps' pounds 5m campaign for its'Moneybags' instant-win promotion. Moneybags involves pounds 750,000 in prizes, among them real pounds 5 and pounds 20 notes sealed in blue sachets inside packets of crisps. In the latest TV commercial by Abbott Mead Vickers BDDO, which breaks this week, Lineker is seen breaking in to the Walkers Crisps factory in Leicester and then falling into the production line as he is distracted by the sight of thousands of notes. A child later finds Lineker's crisped ear inside a sachet. Media is by MediaVest.
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