The marketing drive for the Savile Row designer comes in time for the British Open golf championship, which takes place between July 14 and 17.
The Golfsexy range, which incorporates leisurewear as well as golfing clothes, has been designed by the man who has created clothes for sporting and show business stars such as David Beckham, Eddie Izzard and Jonathan Ross.
Hunt is also credited with having designed the 'Union Jack' trousers worn by golfer Ian Poulter in last year's Open Championships.
The posters have been designed with a touch of 'James Bond' flair featuring "cool and elegantly" dressed males in a series of 'Golfsexy' situations with a succession of beautiful and barely-clad female companions.
The shots, taken by photographer Candice Farmer, also form the basis for the direct mail piece that will be sent to retailers and media later in the summer.
The ads will run for a year as colour spreads and pages in fashion and specialist golf magazines, starting with Golf Punk, which will also feature a CD-Rom on the front of its special 'British Open' edition.
Adrian Borra, a director of EBP, said: "We've been working with William Hunt for a couple of years now, but this is undoubtedly the most exciting project we've been involved with.
"Willie is already a 'name' among golf aficionados but the Golfsexy range will bring him right to the top of the golf fashion stakes."
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