The TV and viral campaign, to promote Castrol's EDGE product, sees teams from the Universities of Brighton and Exeter play football matches on pitches of ice and sand. The teams are coached by former Arsenal defenders, Martin Keown and Nigel Winterburn.
Four campaign ‘episodes' will be broadcast on Sky Sports, Sky One and Dave through to 20 December. Longer versions are available online at www.castroledgeextrenmefootball.com.
‘By bringing [the product] to life with the challenging conditions experienced by the two teams and our managers, we hope to get football fans thinking about both the product and the sport in a new way and to provide them with some engaging content to share,' said Castrol UK marketing manager, Rob Stroud.
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