The boxer, who won gold in the middle-weight division at the Beijing Olympic Games last year, will wear Lonsdale clothing in each of his forthcoming professional fights. The deal was negotiated by agency brandnation.
‘James is a massive talent with great charisma,' said Sunny Singh, marketing manager at Lonsdale. ‘James is already a role-model to many and we look forward to supporting him with our extensive experience in boxing.'
Previous boxers to have partnered with Lonsdale include Ricky Hatton and Joe Calzaghe.
.jpg)
.jpg)