Cascaid will develop a donor loyalty scheme with an aim to increase WER's 拢34m annual income by 60% over the next three years.
WER previously depended on direct mail as its core fundraising medium. Cascaid will combine direct mail with phone, email, press ads and inserts in its marketing mix.
In addition, Cascaid is also creating an emergency preparedness capacity, defining a full donor care strategy, and will be sourcing and managing database suppliers on behalf of WER.
WER holds a base of 400,000 supporters but the majority are currently low level and one-off donors.
Alex Haxton, director of operations at WER, said: "The donor market is changing. We identified some time ago that we needed to build closer relations with donors, and that would mean a dramatic change in our direct marketing style and strategy."
WER supports 86 programmes in 25 countries around the world.
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