With less than three years to go to the London 2012 Olympic Games and Paralympic Games, 30 of the capital's iconic event spaces, including the Natural History Museum, Kensington Palace and BFI Imax, have signed up to the Charter.
The move will see the venues - all of which are members of the marketing consortium Unique Venues of London (UVL) - commit to reasonable and fair trading terms during the 2012 Olympic Games.
Visit London director of business tourism, Tracy Halliwell, said: "The 2012 UK Events Industry Fair Pricing and Practise Charter plays a vital role in London's Olympic success. Not only is it an ideal sales tool for venues but it demonstrates their commitment to promoting London as a premier destination. It is therefore excellent news to have such a large percentage of Unique Venues of London's members on board - and indeed to see that they are already winning business and well into the planning stages for the Games."
Chairman of UVL and sales and corporate events manager at the London Eye, Lisa Hatswell, added: "We are actively encouraging all our members to sign up to the Charter by the end of this year and are pleased by the commitment already shown by our members."
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