With nearly 4m UK consumers moving home each year, companies can easily lose contact with customers.
The CallTrace database contains seven years' address records for 44m UK consumers. New addresses are added on a daily basis from sources including the Electoral Roll, credit searches, county court judgements and bankruptcies.
Links between old and new addresses are established using sophisticated matching techniques.
Companies only need to supply CallTrace with a list of customer names and addresses, including previous addresses if required, and in return receive a file containing all linked addresses, telephone numbers and confirmation against the Electoral Roll.
Callcredit is a subsidiary of Skipton Building Society and forms part of the Skipton Information Group, together with database management company EuroDirect and market analysis firm GMAP Consulting.
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