Most read: Mobile adspend in UK to overtake newspapers this year
ZenithOptimedia's Advertising Expenditure Forecasts has revised its prediction to say it expects , one year earlier than predicted, 北京赛车pk10's Michelle Perrett reports.
The UK mobile advertising market is expected to total £3.1bn (19.5% of total adspend) in 2015 while newspapers will total £1.8bn (11.1% of the total).
This will continue into 2016 with mobile advertising forecast to hit £4.8bn (28% of total adspend) while newspapers will continue to drop to £1.6bn (9.5%).
Read on for .
Shortlists: Marketing New Thinking Awards
The runners and riders have been announced for the inaugural , which celebrate brands, agencies and individuals who are making brands fit for the future.
Brands including Oreo, Paddy Power, John Lewis and Sainsbury’s are up for gongs in 12 categories, as are agencies such as R/GA, Adam & Eve/DDB, DigitasLBi and AMV.
To whet your appetite here's the shortlist for the first category, Marketing in the Moment:
- by R/GA London for Beats by Dr. Dre
- Take Heart by Moreish Marketing for LV= / LV= Retirement Solutions
- by PHD for Mondelez International / Oreo
- by Lucky Generals for Paddy Power
- by DLKW Lowe for Unilever / Sure
See the complete .
Latest ads: Moneypenny stars in Sony's 'made for Bond' smartphone campaign
starring Naomie Harris as Moneypenny for its "made for Bond" Xperia Z5 phone, ahead of the launch of Spectre, 北京赛车pk10's Gurjit Degun reports.
The 60-second ad is by Adam & Eve/DDB and was directed by Danny Kleinman through Rattling Stick.
Kleinman created the title sequences for five consecutive James Bond films, from GoldenEye to Casino Royale, as well as Skyfall.
The campaign will run from 1 October until 8 November across TV, print, digital, retail and out of home. MediaCom handled the media planning and buying.
See more of the latest .
Lawyers rejoice: Aldi sues and Burning Man considers legal proceedings
Marketing's Sara Spary reports that pitting its products against Aldi's range.
In response, Aldi has filed a writ at the High Court that seeks to force Bargain Booze to cease the campaign and award it £100,000 in damages.
Spary also writes about created by fast food restaurant Quiznos, which pokes fun at the event as a bucket list tick for rich kids.
Burning Man said it was considering legal action over the video, which it said breached the festival's intellectual property.
#SMWLDN: A taster of Social Media Week
Social Media Week officially kicks off tomorrow, and Brand Republic will be there covering the action.
OgilvyOne jumped the gun today, with head of social insight Karin Robinson's presentation Lies, Damned Lies and Social Statistics: why raw data can tell the wrong story, and why that matters.
We caught up with Robinson afterwards and asked what data should you use to show the impact social media has had on a business?
For more from the talk, check out Samantha Edward's piece, .
Stay tuned for coverage all week.
Compiled by Jonathan Shannon
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