Vodafone has launched a viral campaign featuring Formula 1 drivers Jenson Button and Lewis Hamilton.
In the ad, created by Bartle Bogle Hegarty, the two Vodafone McLaren Mercedes drivers attempt to build their own car without the help of their engineering team.
They use their Vodafone handsets to phone their support team and take photographs.
The ad is the latest in its Power to You campaign. It ends with the tagline 'Vodafone McLaren Mercedes drivers depend on their team; their team depends on our network.'
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