Dunnhumby has a sample list of 12m UK grocery shoppers, updated continuously, which can be used to help develop new product launches, and work out how effective ad campaigns are. The data is used by FMCG marketing teams to help plan their strategies.
Burns will head the FMCG business team, helping clients to understand their consumers. He reports to UK managing director Peter Plumb.
Plumb said: "With accurate behavioural data of over 12m UK grocery shoppers, dunnhumby's tools and services will become invaluable to our FMCG partners. Ivor's depth and range of experience will ensure we continue to develop our products and services with the single focus of adding value to our customers."
Burns was previously running is own consultancy, but has also worked in senior customer marketing and sales roles for Unilever, prior to setting up the selling effectiveness practice at Accenture.
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