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Camden Town Brewery is giving away 45,000 beers in what the brand claims is "the world's first TV ad you can (kind of) drink."

The campaign features a string of animated Camden Hells brewers – inspired by survey answers from Camden Town Brewery employees – as they come to the conclusion that "2020 is bad". In a bid to perk up the UK public, the brewer has opted to give people free beer, which can be accessed via a QR code via their TV screens (as explained by a Glaswegian cat).

The work was created by Adam Newby, Will Wells, Tomas Coleman and Derek Lui, and directed by James Papper through Blinkink.