Bud Light legends reunite to save the day in nostalgic Super Bowl spot

February 02, 2021

Fan favorite characters including the Bud Knight, the 'I love you man' guy, Post Malone and Cedric the Entertainer appear in the ad by Wieden + Kennedy.

Bud Light amps up the nostalgia in its Super Bowl spot featuring a cast of classic characters from commercials past. When a convenience store runs out of Bud Light, the "I love you man" guy, Dr. Galazkiewicz, the "Real Men of Genius" singer and the Bud Knight reunite to recover spilled beer from an overturned truck. Cedric the Entertainer and Post Malone, Bud Light’s spokesmen in 2005 and 2020, respectively, tag along  for the rescue mission. The ad also promotes the Anheuser-Busch brand’s new loyalty program, Bud Light Legends, which offers exclusive rewards and custom merch.

Credits

AGENCY
W
K NEW YORK
CHIEF CREATIVE OFFICER
Karl Lieberman
GROUP CREATIVE DIRECTOR
Gerard Caputo
ART DIRECTOR
Grace Martin
COPYWRITER
Chris Maiorino
DESIGNER
Craig Duffney
HEAD OF INTEGRATED PRODUCTION
Nick Setounski
EXECUTIVE PRODUCER
Jessica Griffeth
EXECUTIVE PRODUCER
Dave Lambert
GROUP ACCOUNT DIRECTOR
Ryan Johnson
ACCOUNT SUPERVISOR
Bianca Nikic
ACCOUNT MANAGEMENT
Yurie Wiles
ACCOUNT EXECUTIVE
Carla Caban
DIRECTOR OF BUSINESS AFFAIRS
Patrick O鈥橠onoghue
SENIOR BUSINESS AFFAIRS MANAGER
Maureen Doyle
BUSINESS AFFAIRS MANAGER
Daniella Vargas
TRAFFIC SUPERVISOR
Tina Wyatt
COMMUNICATIONS PLANNING DIRECTOR
Zack Green
GROUP STRATEGY DIRECTOR
Stephane Missier
SENIOR BRAND STRATEGIST
Matt Hisamoto
STRATEGIC PLANNER
Leah Greene
SENIOR SOCIAL STRATEGIST
Connor Corr
PROJECT MANAGERS
Laura Petraglia, Bruce Fields, Camila Rodriguez
PRODUCTION COMPANY
Hungry Man
DIRECTOR
Bryan Buckley
EXECUTIVE PRODUCER
Mino Jarjoura
LINE PRODUCER
Matt Lefevbre
DIRECTOR OF PHOTOGRAPHY
Scott Henriksen
EDITORIAL COMPANY
Arcade Edit
EDITOR
Dave Anderson
POST PRODUCER
Andrew Cravotta
EXECUTIVE PRODUCER
Sila Soyer
EDITORIAL ASSISTANT
Laurel Metzler
VFX COMPANY
The Mill
EXECUTIVE PRODUCER
Anastasia Von Rahl
PRODUCER
Ade Macalinao
CREATIVE DIRECTOR
John Leonti
PRODUCTION COORDINATOR
Maira Allendoerfer
CREATIVE DIRECTOR/ 2D LEAD
James Allen
2D ARTISTS
Lenz Kol, Abigail Riegel, Patrick Dirks, Yukiko Ishiwata, Roxy Zuckerman, Ben Smith, Chad Buehler,Christel Hazard, Shauna Prescott, Ant Walsham,YoungJoon Mok, Brad Scott, Anthony Barcelo
3D LEAD
Yarin Manes
3D ARTISTS
Michael Kash, Naotaka Minami, Kevin Gillen, Luis Sanchez, Jason Huang
MATTE PAINTING: Itai Muller, Bill Lu, Max Gabl, Roger Kupelian
ANIMATION
Katie Yancey, Alejandra Alvarez
TELECINE COMPANY
Company 3
COLORIST
Tim Masick
PRODUCER
Kevin Breheny
MIX COMPANY
Sonic Union
MIXER
Brain Goodheart
HEAD OF PRODUCTION
Pat Sullivan
MUSIC COMPANY
KO Music
COMPOSER
Phil Kay
PRODUCER
Andy Oskwarek
SOUND DESIGN
JAFBox Sound
Sound Designer
Joseph Fraioli

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