The 20-second, direct response advertisements, created by Abbott Mead Vickers BBDO, will promote specific BTopenworld products. The first, called "loaded", will highlight its anti-virus software, spam filters, email and web space.
A second execution, "traffic lights", will highlight the benefits of high-speed internet. Both the ads promote BTopenworld's current offer of a 拢100 discount on the installation costs.
The campaign will also appear online and in print, with the online campaign created by HHM Design, and the media by i-level.
Dave the Engineer made a big impact when he appeared with a cast of animated, larger-than-life characters in an ad campaign created by St Luke's. It broke last autumn with an intensive period of advertising costing 拢1m a day.
Stephen Brown, head of marketing operations at BTopenworld, said: "Dave the Engineer is back by popular demand. He was by far the most prominent character of last year's broadband campaign. These advertisements build on the awareness of high-speed internet and place BTopenworld's products as exclusive all-inclusive packages."
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