The five-minute-long TV show will highlight the pick of programmes for the next few months in an attempt to encourage the 400,000 BT Vision customers to watch more content and to attract new users.
The show is designed as a ‘TV guide brought-to-life', with Outhwaite introducing clips from upcoming programmes. The show will sit on BT.com/vision and will be available to download for free on BT Vision. The show will also be promoted on online media titles including women's consumer and TV listings titles.
BT Vision is the digital TV service for BT Total Broadband customers which comprises the 80 Freeview channels, programme recording, on-demand and catch up content.
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