BT to become a media company

LONDON - BT is considering a plan which will see the company turned into a media company competing with the cable television companies NTL and Telewest, as well as making and distributing its own content.

BT chairman Sir Christopher Bland said that BT will most likely use its network to distribute television within the next two years, according to a report in the Sunday Times.



Sir Christopher suggested one of two possible futures for BT. Either as that of cable company distributing other people's content in same way as NTL or Telewest or, at the other extreme, a model much closer to BSkyB where BT produces and distributes its own content.



The BT chairman, who joined the telecoms giant in May 2001 from the BBC, told the newspaper that one of BT's key objectives in 2002 was to define its relationship with the television industry.



Sir Christopher said that nothing was excluded, including taking stakes in content providers. However, for BT to be able to distribute television programmes over its network, the network itself has to be upgraded.



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