BSkyB reverted back to door-to-door sales in the past few months in an attempt to reach its targets for subscriptions.
In its end of financial year report the company saw a rise in subscriptions to services, including high definition TV, and an extra 200,000 broadband customers.
Speaking to the Financial Times, chief executive Jeremy Darroch, said the direct marketing drive was so successful because the company got the most direct kind of customer feedback.
The 500 strong door-to-door sales force has been labelled ‘ Skywalkers.’ The team has been recruiting customers across the UK.
Traditional direct sales methods are set to become more popular as the economy enters a downturn. Cosmetics giant Avon launched a recruitment programme earlier this year to boost its door-to-door sales force.
St John’s Ambulance, the emergency services charity revealed its plans last month to focus on face-to-face marketing.
United Kingdom
BSkyB in door-to-door sales drive
LONDON - BSkyB has attributed a rise in subscriptions announced in its end of year report yesterday, to an increasing use of door-to-door salesmen.
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