The company said it was strengthening its client services division with the role, which will make Kennedy responsible for managing and assisting the development of Broadsystem's Professional Services Group.
Prior to joining the company, Kennedy was account director at MM Group, overseeing the customer data specialist's data business.
Kennedy will also act as principle consultant alongside business analyst Dirk Hoffmeister at Broadsystem's Bristol office.
Caroline Worboys, Broadsystem CEO, said: "The appointment of Paul reinforces the continued commitment we are making to ensure we are providing business-led services and clear strategic advice to our clients."
In July, BBC World Service hired Broadsystem to handle its newly created Arabic-language monthly email newsletter.
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