Oftel has said that the take-up of new broadband subscriptions has now risen to almost 30,000 a week, in the face of a range of promotional offers and advertising pushes by broadband service providers.
The 84% awareness levels of the benefits of broadband are up from just 50% in February 2002. BT is just one of the broadband suppliers that has been promoting the benefits of fast internet connection, through its advertising campaigns starring Dave the Engineer, created by St Luke's.
David Edmonds, director general of telecommunications at Oftel, said: "One in 10 homes with internet access now uses broadband and this figure is rising fast as people become more aware of the benefits that broadband can bring.
"As well as the move towards high-speed broadband services, consumers also benefit from good deals on unmetered dial-up access."
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