AOL signs retailers to push broadband

AOL has teamed up with high-street retailers Comet and The Carphone Warehouse to promote its broadband service.

Shoppers can sign up for AOL Broadband and buy an Easy-Install modem pack in the stores across the UK.

Comet is promoting and distributing AOL Broadband in its 260 UK stores.

In-store activity includes display units containing AOL Broadband Easy-Install modem packs and AOL Broadband booklets on counters. This is supported by above-the-line joint marketing activity.

AOL Broadband is also available in a selection of Carphone Warehouse stores, with a planned nationwide roll-out.

Stores will promote the benefits of AOL Broadband via in-store material such as posters, Easy-Install modem packs and AOL Broadband booklets.

Both deals come as extensions of existing agreements for the distribution of AOL's narrowband service.

Karen Thomson, chief executive of AOL UK, said: "Our aim is to make it as easy and stress-free as possible for consumers to sign up for broadband.

"AOL already offers telephone and online registration; these stores will give consumers the opportunity to learn more about broadband."

Bill Moir, computing category manager at Comet, said: "We have a very successful relationship with AOL, so we were keen to extend this to broadband. We always seek to offer good value and high-quality services to underpin our computing offering."

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