Britvic sets up separate Pepsi team in marketing department restructure

Food & Drink

Joe Thomas

January 05, 2009

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Britvic sets up separate Pepsi team in marketing department restructure

LONDON - Britvic has announced a new structure for its marketing department that will separate activity for both its own brands and licensed PepsiCo brands.

Britvic Marketing Director Simon Stewart

The Britvic team will be responsible for driving Robinsons, Fruit Shoot, Tango, J20, Drench and other Britvic brands while the Pepsi team will be responsible for working in partnership with PepsiCo UK to drive the Pepsi range, 7Up, Gatorade, V Water and Lipton Ice Tea.

All teams (including Britvic Brands, Pepsi Brands, Insight and Category Marketing, Innovation, Corporate Affairs and Marketing Activation) will continue to report into marketing director, Simon Stewart.

According to Simon Stewart, ‘The new structure will give us a stronger focus on our portfolio opportunities and allow for better use of insight, innovation and marketing activity to drive growth.'

The new structure will come into immediate effect.

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