The new drink is made using Drench spring water and 8% fruit juice and contains no artificial colours or flavours. It will be available in the flavours orange & passionfruit, cranberry & raspberry and blackberry & apple.
Britvic claims that Juicy Drench is designed to fill a consumer gap in the adult juice drinks market by providing a more natural juice drink at an affordable price. It will be available in convenience outlets, impulse sections of grocery and across the foodservice channel from mid-March as single-serve 440ml bottles.
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