Mirada will work closely with Britvic's creative agencies to plan and implement mobile-based campaigns which allow consumers to interact with Britvic brands including Tango, Robinsons, and Pepsi, as part of a bottling agreement with PepsiCo. Mobile solutions for on-pack promotions will develop beyond traditional ‘text-to-win' campaigns and include mobile games and scratchcards. The activity will also include Britvic loyalty reward schemes.
Denise Meek, digital marketing manager at Britvic UK said that new and innovative ways of allowing consumers to connect with the brand is increasingly important. ‘As the mobile phone is the most personal of all consumer devices, it has become a key channel for us to target our customers.'
.jpg)
.jpg)