LONDON - PepsiCo has unveiled a press campaign for Gatorade, which features Brazilian footballer Kaka and supports the TV activity.
The overall campaign, called ‘we love sweat', is being back by £2m and rolls out on 16 May. The press ads also feature Usain Bolt, the 100m Olympic Champion and Delon Armitage, the England Rugby back.
The ‘we love sweat' campaign has been created by AMV BBDO and is designed to capture the emotion felt by athletes when they give their all during sport and exercise, according to Britvic, which distribute the sports drink in the UK.
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