Eurosport draws record viewing figures for World Cup coverage

LONDON - Cable and satellite sports channel Eurosport drew record viewing figures for June for its coverage of the World Cup, with 126m viewers watching the channel that month.

More than 21m viewers tuned into the channel every day of the tournament to watch World Cup programmes, including match analysis, interviews and behind-the-scenes footage.

Eurosport said its audience during the World Cup was predominantly a young, male upmarket demographic.

The channel said its coverage "complemented the coverage of national TV channels" by screening its World Cup programming at times when "national channels reverted to their regular schedule".

During the tournament, its website, eurosport.com recorded more than 86m page impressions and 2m unique visitors, making it the broadcaster's most successful online event to date.

The timing of matches contributed to the site's strong performance, as those people who could not get to a TV set to watch matches followed them online.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Claire Billings, recommends

Eurosport

Read more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content