According to web measurement firm Hitwise, Bing's traffic peaked at launch, when it was the eighth most visited website in the UK, ahead of all BBC properties, and the third-ranked search engine, accounting for 10.8% of the UK market.
Since the initial launch hype, traffic to the site has declined, giving Bing a 3.2% share of the search market.
Hitwise said the majority of searches on Bing are branded.
For the four weeks ending 6 June, the top search term in Bing was ‘facebook', which accounted for 3.94% of searches on the engine. ‘facebook' was also the most popular term on Google UK over the same period, but only accounted for 2.17% of searches.
The top generic term search for on Bing is ‘music'. The most popular generic term on Google is ‘weather'.
Entertainment sites were those receiving most traffic from Bing. Bing also drove traffic back to other search engines - ‘google' was the second most popular term searched for on the engine.
Bing relied on other Microsoft properties for most of its own traffic: 45.8% came from MSN UK, with a further 16.6% from Windows Live Mail (Hotmail).
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