During the previous industrial action by members of the Unite union, , updating travellers on the latest situation and replying to accusations made by Unite.
A BA spokeswoman said the carrier will once again work with its incumbent digital agency, Agency.com, on a pro-active social media strategy, as previously it "proved a successful way of reaching out to customers".
She added: "We recognise how important social media is as a way to communicate directly to our customers and to reassure them that a strike will not ground our airline."
The first industrial action by BA cabin crew will take place from 18 to 22 May, followed by subsequent strikes on 24 to 28 May, 30 May to 3 June, and 5 to 9 June inclusive.
Unite is also intending to hold a further ballot for industrial action of BA cabin crew over what it claims to be a "witch-hunt" by management following the previous industrial action in March.
Meanwhile, , and urging travellers not to book with the carrier while the threat of strikes loom.
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