LONDON - Breakthrough Breast Cancer will launch its 2009 Fashion Targets Breast Cancer campaign with a new online retail platform supported by integrated marketing activity.
The charity is close to appointing an agency to the brief to produce the dedicated website and creative campaign, which will run for two months from April.
The agency will drive online sales of fashion items designed and sold by retailers including Marks & Spencer, Topshop, Laura Ashley and River Island.
The campaign has previously generated income from sales of bespoke retailer products and Fashion Targets T-shirts.
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