The campaign, which will run in Marks & Spencer stores as part of the retailer's partnership with the Prostate Cancer Foundation, is intended to highlight that a man's chances of developing prostrate cancer are two and a half times greater if a close relative, such as a father or brother, is diagnosed.
The prostate cancer charity's tie with M&S is now in its third year and the retailer will donate 10% from the sale of the Autograph range of men's underwear for the first two weeks of March to the charity. Trolley tokens and pin badges bearing the Charity's blue man emblem will also be on sale for suggested donations of £2 and £1 respectively.
Prostate Cancer Awareness Month aims to boost awareness not only of prostate cancer but of some of the inequities surrounding the disease and men's experience of it. Every year in the UK 35,000 men are diagnosed with the disease and one man dies every hour from it.
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