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PE teacher Candice Brown's victory in The Great British Bake Off final attracted an average audience of 14 million viewers, making it the most-watched TV show of 2016 so far. It also drew in a five-minute peak of 14.8m.

The final of the baking show, its last to be shown on the BBC before it moves to Channel 4, drew a bigger audience than the final of this year’s Britain’s Got Talent on ITV, which attracted a 9.7 million peak.

It also beat the BBC’s coverage of the year’s biggest sporting spectacles: the Euro 2016 football final drew a 13.6m peak while Andy Murray’s Wimbledon victory drew a peak of 13.3 million.

Bake Off drew a 53.3% viewer share during the 8pm hour slot last night.

Brands did their best to make the most of Bake Off mania. Here are some of the best efforts, courtesy of Twitter:

It’s a Royal occasion tonight on the and a baker will be crowned, but who will it be?

— Betty Crocker UK (@BettyCrockerUK)

If you're going to bake anything this week, make it PERi-PERi brownies…

— Nando's (@NandosUK)

Alas, is over. Now it’s time to show us what you’re made of. Let’s get baking

— Lurpak (@Lurpak)

If you're going to make a chocolate cake for the you may as well make it a triple layer cake! Recipe:

Bake a chocolate treat or follow our simple recipe
Tweet a pic to with to enter. 1/2

— Tesco (@Tesco)

Can you believe it's the tonight?! ???? Who do you want to win?

— Dr. Oetker Baking UK (@DrOetkerBakes)

Things won't be the same without Berry. It's been emotional.

— Lidl UK (@LidlUK)

It’s the & our yummy Caramelt in the Middle is a definite winner!

— Cadbury UK (@CadburyUK)