Adam Smith, Group M's director of futures, joins BrandRepublic.tv's Philip Smith to discuss what advertisers and agencies might do next in the face of an expected economic slowdown in the UK.
Watch the show to find out following the latest IPA Bellwether report, which shows that marketing budgets were revised down for the second consecutive quarter at the beginning of 2008.
While Adam Smith has words of warning for media owners and the challenges that face the direct marketing and market research sectors, he believes the market holds opportunities for advertisers.
Unsurprisingly, the digital sector is still growing and presents a wealth of opportunity and Dare's planning partner John Owen gives his views on the continuing growth and complexity of the digital market and the challenges digital agencies face next.
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