Feature

Brand manager of the week: Kate Donohoe, Brand manager, De'Longhi

- Describe yourself in three words.

Bubbly, determined, confident.

- What would you be if you weren't a brand manager?

A midwife or a counsellor.

- What advice would you give someone starting their marketing career today?

Always be willing to go the extra mile, and have a 'can do' attitude.

- What attracted you to your current job?

The De'Longhi brand and working with coffee machines. I'm a coffee lover and you can't be successful if you can't get excited about what you're marketing.

- Where was your first job?

At TGI Friday's in Reading.

- What hobbies do you have?

Trying out spas and going on holiday. I love cooking and baking and I've recently joined a gym which, for the first time ever, I'm really enjoying.

- What's your favourite holiday destination?

Bora Bora. Paradise is a place on earth.

- If you weren't you, who would you be?

Catherine Middleton.

- Are you fluent in any other languages?

Sign language. I'm a bit rusty.

- If you were a brand, what would you be and why?

Virgin Atlantic. A good reputation, bright, full of colour and fun, but with a reputation for being safe and reliable.

- What's your greatest ambition?

Simply to always achieve. Life with achievements is fulfilling, rewarding and motivating.

- What is your all-time favourite slogan?

'It's Pimm's o'clock.' Not strictly a slogan, but very well thought out.

- If you could get tickets to any event, what would it be?

A front-row ticket to Take That.

- What was your finest hour?

A recent live stint on QVC. I absolutely loved it.

- If you had three wishes, what would they be?

For my loved ones to be safe and happy, no more terrorism, and a EuroMillions win.

- What have been your best and worst freebies?

I think I've always paid for everything, one way or another.

- What headline would you most like to read in Marketing?

'Marketing in the 21st century.' I think there's a lot of fear of marketing techniques, such as social and viral media. People need to know their importance.