- Describe yourself in three words.
Ambitious, enthusiastic, optimistic.
- What would you be if you weren't a brand manager?
I would own a cupcake shop. Sadly, I am not a domestic goddess so I would hire a fantastic baker so I could drink tea and eat cake with my customers all day.
- What attracted you to your current job?
Working on innovative products every day and managing young brands with an exceptionally talented creative team.
- What hobbies do you have?
I love travelling and have just come back from Asia. During the week, I play tennis and do yoga. I also like to ski in the winter.
- What's your favourite holiday destination?
The south of France for amazing food, wine and sunshine.
- What makes you angry?
People who have a negative outlook on life.
- What advice would you give someone starting their marketing career today?
- Don't be afraid to take chances and ask questions. Work very hard, with a smile on your face, and make sure you understand the business strategy.
- What is your favourite ever marketing campaign?
I'm a big fan of integrated marketing campaigns. Last year's Old Spice work proves how successful traditional and social media can be together. Irish brand Barry's Tea is also a great example of TV advertising, online and experiential campaigns creating synergy.
- What is your all-time favourite slogan?
'A diamond is forever.'
- What have been your best and worst freebies?
I'm happy to accept all freebies. However, the worst was definitely tickets to see Nickelback.
- What marketing trend currently dominates your job?
Social media becoming more mainstream. Twitter, Facebook and apps are playing an essential role in developing strategic marketing plans.
- If you could get tickets to any event, what would it be?
The Masters golf tournament at Augusta, so I could take my dad.
- If you had three wishes, what would they be?
To be healthy, wealthy and wise.
- What headline would you most like to read in Marketing?
'Mantis and Shark named as joint number-one brands in the world.'