- Describe yourself in three words.
I'm told: logical, persistent, square-shaped.
- What would you be if you weren't a brand manager?
At school I was voted 'Most likely to be a bin man', but I would have probably been a lawyer, like my dad. Maybe I'd moonlight as a bin man.
- What attracted you to your current job?
Film. It's my passion outside work and I'm lucky to have a job in the industry I love.
- What hobbies do you have?
I'm currently ruining as many tunes on the guitar as possible.
- What's your favourite holiday destination?
New York - I love the attitude to life there, and we visited the US frequently when I was small.
- What makes you angry?
I don't like it when people take favours for granted. I'll do most things so long as it's appreciated.
- What languages do you speak?
I'm trying to learn Spanish as my better half is from southern Spain. I speak a little Welsh too.
- If you were a brand, what would you be and why?
I had to ask my friends this one. Apparently: Ronseal - 'does exactly what it says on the tin'.
- What is your favourite ever marketing campaign?
The HSBC airport jet-bridge campaign is fantastic. It's unique and engaging while being congruent with the brand values.
- What is your all-time favourite slogan?
'Eat chips, don't let salad win' - from Eddie's Chippy in my home town. Simple and to the point.
- What have been your best and worst freebies?
As a Filmology VIP Club member I receive exclusive cinema-related offers and freebies. They also gave me a personalised film director's chair, which I love. Worst: a $50 gift card for a steakhouse in Florida, which I can't spend.
- What marketing trend currently dominates your job?
Social media. The trick is to use it efficiently and effectively, but it's not as easy as it sounds.
- If you could get tickets to any event, what would it be?
Premiere tickets to a movie that I've just made. But if you can't arrange that, then a World Cup final would be nice.
- If you had three wishes, what would they be?
To be remembered for something; for my friends and family to have long and happy lives; and for a pulled pork BBQ sandwich.