Event spoke to 150 opinion formers within the brand experience industry across the past two months to identify the key trends and challenges and created an expanded , based on the information given by respondents.
Here are seven key stats to whet your appetite:
1. 14% of agencies identified political uncertainty as the biggest challenge facing their business
2. 42% of agencies saw increase in 2016
3. £8m was the largest annual experiential budget for a client last year
4. 80% of agencies increased their headcount in 2016
5. 79% of agencies expect profits to increase year-on-year in 2017
Full the full stats overview, subscribers can read more here: .
View the full , plus the .
Other highlights of the report include:
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– Why major ad agencies are turning their focus towards experiential, and what it means for the industry
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Plus .
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– Can measurement ever be standardised?
Interviews with brand managers from , , , , , and on their experiential strategies.
- key trends and challenges
Case studies from , , , , and
– Six industry experts predict the future of experiential
For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, .
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