Through the eyes of 150 opinion formers within the brand experience industry, Event's subscriber-only takes an in-depth look at the major trends, challenges and future outlook of the industry.
The league table has grown by 50% this year and now features .
Highlights include:
– Why major ad agencies are turning their focus towards experiential, and what it means for the industry
Plus .
– Can measurement ever be standardised?
Interviews with brand managers from , , , , , and on their experiential strategies
- key trends and challenges
Case studies from , , , , and
– Six industry experts predict the future of experiential
View the full , plus the .
For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, .
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